episode
10
narrative now by getpress
.png)
How do you manage communications when not just your product, but your entire business model changes? That is exactly what this episode of narrative nowis about: the transformation of simpleclub from a well-known learning app for students into a B2B platform for training and professional development – and the question of how communication must strategically evolve alongside such a shift.
Host Max talks to Luisa von Kageneck, Head of PR & Communications at simpleclub, about brand management between the classroom and the boardroom. Together, they examine how media logic changes when you move from youth magazines to major business newspapers, why the much-cited skills shortage is, in Luisa's view, actually a skills gap , and how simpleclub now supports over 750 companies with their training and development needs.
Especially interesting for communications professionals: Luisa explains how to translate a B2B shift communicatively without losing the existing brand. The discussion covers internal comms, PR focused on business impact rather than reach for the sake of reach, OKRs, share of voice, and business results – as well as AI-first communication, trust in verified sources, and the new proximity between PR and journalism in the age of AI.
This episode is for CMOs, communication professionals, PR managers, and decision-makers who…
We <3 Feedback! Teile deine Learnings in den Kommentaren und lass gern eine Bewertung da. Schreib uns deine Frage – wir bringen sie in die nächste Runde!
©
0
getpress GmbH
).jpeg)
.jpeg)
.jpg)
.jpeg)
.jpg)
.webp)
.webp)
).webp)
