episode
05
narrative now by getpress
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How do you build a love brand for sexual wellness in Germany—in a category where algorithms shadowban you, paid social is restricted, and yet everyone knows your advent calendar?
In this episode of narrative now , host Max talks to Inga Bohn, Head of Brand & Customer Centricity at Amorelie in Berlin—one of Europe’s best-known sexual wellness brands and the company behind what is likely Germany’s most famous advent calendar. They discuss how a D2C online shop evolved into a mainstream brand now visible in drugstores, TV spots, and out-of-home campaigns across the DACH region.
Together, they explore how Amorelie breaks taboos without being crude, how the advent calendar became their strongest brand asset, why data-driven PR and the "Amorelie Sex Report" capture the attention of newsrooms across Germany, and the roles that creator marketing, shadowbanning, LLMs, and community strategies play in brand building in the age of AI.
This episode is a must-listen for CMOs, brand leads, e-commerce managers, and communications professionals who…
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©
0
getpress GmbH
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