Marvin Müller (OMR Reviews): Fact Check SaaS Apocalypse, New Software Search & Reputation as a Moat

How do you build a platform that people actually trust in a market that relies entirely on trust? And what happens to that very platform when the way B2B software is discovered, compared, and purchased is undergoing a fundamental shift?

In this episode of narrative now , host Max speaks with Marvin Müller, VP of Marketing & User Generated Content at OMR Reviews, about building one of the most relevant B2B information platforms in the German-speaking world. The focus is not just on how OMR Reviews was created and scaled, but also on why such platforms are suddenly becoming even more important in the age of AI search, ChatGPT, and AI Overviews .

Together, they look at the story behind OMR Reviews: born out of the COVID-19 crisis, carried by a strong brand, but built on a foundation that must be proven anew every single day. Marvin explains how a review platform creates trust in the software market—using transparency, manual verification processes, and clear standards instead of a pay-to-play logic. It is precisely this rigor that has become a competitive advantage today. Because as people increasingly start their software searches not on Google, but in ChatGPT or on third-party platforms, the sources that have spent years earning credibility are the ones that win.

Beyond that, they discuss the bigger picture: what is actually behind the so-called SaaS apocalypse? Is the market really collapsing—or are we simply seeing the long-overdue normalization of a model that was overvalued for too long? Max and Marvin talk about changing buyer journeys, the limits of SEO, the growing importance of reputation, and the thesis that resonates throughout the conversation: in a world where features are easily copied and coding is becoming a commodity, reputation is the real moat.