Team Thursday #12: Three getpressis in Interview

“Same same but different”: We Getpressis share a vision — while at the same time being a colorful bunch who don’t always agree. That can lead to friction, but even more so to fruitful exchange and creativity. We love it. Today, in Team Thursday, we’re introducing you to Ben, Anna-Lena, and Emma.

Team Thursday #11: Three getpressis in Interview

“Same same but different”: We getpressis share a vision — while at the same time being a colorful bunch who don’t always agree. That can create friction, but even more so, it leads to fruitful exchange and creativity. We love it. Today, in Team Thursday, we’re introducing you to Anna, Anja, and Daniel.

Team Thursday #10: Three getpressis in Interview

“Same same but different”: We getpressis share a vision — while at the same time being a colorful bunch who don’t always agree. That can create friction, but even more so, it leads to fruitful exchange and creativity. We love it. Today, in Team Thursday, we’re introducing you to Katrina, Samy, and Pauli.

Team Thursday #8: Three Getpressis in Interview

Same same but different: We Getpressis share a vision – while also being a colorful bunch who don’t always agree. That can sometimes create friction, but even more often it leads to fruitful discussions, fresh perspectives, and plenty of creativity. And we love that. Today, we’re introducing you to three members of our team in an interview: Karo, Jana, and Anne-Marie.

What does a PR agency actually do?

You’ve probably Googled it too: “What does a PR agency actually do?” Depending on the results, it either sounds like “They write press releases” or “They handle everything related to communications.” Neither is wrong, but neither is particularly helpful if you’re trying to figure out whether PR is a useful lever for your company. In this article, we’ll clear up the basics so that, by the end, you’ll be able to do three things: First, you’ll understand which tasks a PR agency actually takes on (and which it doesn’t). Second, you’ll get a clear picture of what a typical collaboration looks like—from positioning and topics to media relations. And third, you’ll recognize the classic myths and pitfalls that often lead to disappointment with PR (even though the real problem was actually somewhere else).

Team Thursday #7: Three getpressis in Interview

Same same but different: We getpressis share a vision — while also being a colorful bunch who don’t always agree. That can create some friction, but even more often, it leads to productive exchanges and creativity. And we love that. Today, for Team Thursday, we’re introducing you to Jonas, Michaela, and Malin.

Team Thursday #6: Three getpressis in an Interview

Same same but different: We getpressis share a vision – while at the same time being a colorful bunch who don’t always agree. That can create friction, but even more so, it can spark fruitful exchange and creativity. We love that. For today’s Team Thursday, we’re introducing three more team members in an interview: Melissa, Amelie, and Natalie.

Team-Thursday #5: Three Getpressis in Interview

We believe that extraordinary things can only be achieved with an extraordinary team. Of course, it’s important to recognize and celebrate the milestones achieved by all getpressis. But we’re not big on huge egos. At getpress, we all pull together. Because great achievements usually take several minds working together rather than just one. And because team spirit is a big part of who we are, we naturally want to introduce you to the people who keep our PR engine running.

Can You Be an Introvert in PR?

When you think of PR, you probably picture things like: making phone calls, networking, client meetings, communication. Not exactly the things that make an introvert’s heart beat faster – right?

Why We Are Not a Full-Service Agency

Every company looking to adapt and, ideally, perfect its communications strategy will sooner or later face the question: Is it better to hire an agency that specializes in one particular area, or one that offers everything under one roof?

Business Insights: No Results? 5 Questions to Ask When Your PR Isn’t Working

Whether you have an in-house PR department or work with an external agency, not every campaign delivers the desired results—especially when it’s not clear what those results are supposed to be.

Team Thursday #4: Three getpressis in an Interview

Same same, but different: We getpressis share a vision – while also being a colorful bunch who don’t always agree. That can create friction, but even more so, it leads to productive discussions and creativity. And we love that. In today’s Team Thursday, we’re once again introducing you to three team members in an interview: Lena, Maria, and Sofía.

2023 Year in Review: What a Year!

Wow, 2023 was quite a year for us. Incredibly exciting, and sometimes incredibly challenging. But above all, we’re incredibly proud! Because we had a clear goal for the year: organic growth – we wanted to develop and grow in a healthy, sustainable way. And we did it.

Business Insights: What do I need to look out for when signing with a PR agency?

Choosing the right PR agency is crucial to a company’s success. So far, so obvious. But what should you actually look out for to find the ‘perfect fit’? What needs to be in place before you can confidently sign a PR contract? We’ll tell you.

Work-Life Blending: We’re not family, but should we even be friends?

Overcoming traditional boundaries between private life and work to create flexibility and synergies: the basic idea behind work-life blending is undoubtedly compelling. If only the practical implementation weren’t so challenging—it raises all kinds of questions and presents numerous challenges. We’ve given the topic some thought.

K-P-whys?: How to Measure Your PR Success

“Anyone who can measure PR 100% has found the holy grail,” Basti, co-founder and co-CEO of getpress, once said in an interview with t3n. True. PR KPIs aren’t about quantity, but quality. Sounds like a cliché? It’s true, though. We’ll tell you why.

Team Thursday #3: Three Getpressis in an Interview

Same same but different: Wir getpressis teilen eine Vision – und sind gleichzeitig ein bunter Haufen, der sich nicht immer einig ist. Das kann für Reibung sorgen, noch mehr aber für fruchtbaren Austausch und Kreativität. Lieben wir. Am heutigen Team Thursday stellen wir euch wieder drei Teammitglieder im Interview vor: Elia, Alina, Steffi.

Mission ‘don’t interfere too much’: What you should keep in mind as a PR professional when handling interviews.

You’ve successfully pitched an interview—and now your fingers are itching because you’re really eager to get involved? Do you feel the urge to swap out words? Or even rewrite entire sentences? All in an effort to get the best possible result from the interview? Sound familiar? Then you’re not alone.

How to: CEO Positioning and C-Level Communications

A CEO is not only the top decision-maker at a company, but often also the face of the brand. The way a CEO communicates can therefore have a significant impact on how the company is perceived — and on its reputation.

getpress Relaunch: We Have a New Website!

Over the past few years, our clients have grown enormously—which, of course, is at the heart of what we do. And us? We’ve grown too. Our secret? Growing up without growing old. Why, how, and what’s behind this next stage in our evolution? Read all about it in our blog post.

getpress 2.0: We are growing up!

Over the past few years, our clients have grown enormously—which, of course, is at the heart of what we do. And us? We’ve grown too. Our secret? **Growing up without growing old.** Why, how, and what’s behind this next stage of our evolution? Read all about it in our blog post.

Team Thursday #2: Three Getpressis in an Interview

Same same but different: We Getpressis share a vision — while also being a colorful bunch who don’t always agree. That can create friction, but even more so, it sparks fruitful exchange and creativity. And we love that.

Peak Season Instead of the Summer Slump: How PR Professionals Can Make the Most of the Summer News Doldrums

Can you feel it too? The emptiness in newsrooms? The quiet “ping” of out-of-office replies? The endless ringing on the other end of the line? We’re heading straight for it, and it’s unstoppable (*cue spooky sound*) — the summer news slump.

Inclusion in PR and Journalism: 5 Reasons Why Discrimination-Sensitive Language Matters

Debates around gender asterisks, “paprika sauce,” and Astrid Lindgren’s books are no longer confined to niche bubbles; they’ve made their way into mainstream society – and the media, too.

Feedforward > Feedback: What a Shift in Communication Can Achieve

Full steam… backward? Nope, somehow that doesn’t quite work. Communication scholars agree: “Feedforward” has recently been echoing through New Work organizations and social media.

Let’s Talk Money: How to Get Investors and VCs Interested in Your Idea

Let’s talk money. Because, hands down, the economic climate for founders has definitely seen better days.

Team-Thursday: Three getpressis in Interview

Same same, but different: We getpressis share a vision—but we’re also a colorful bunch who don’t always see eye to eye.

Personal Branding on LinkedIn: 5 Steps to Level Up Your Self-Marketing Game

Personal branding is all the rage? True. But the idea is by no means new. Big players in particular have long understood that people are more trustworthy than companies.

Work smart, not hard: 7 quick tips for effective PR

Whether you’re looking for investors for your newly founded start-up or, as a communications professional at a well-known company, want to announce a product launch – without media coverage, you won’t get very far.

Not just another corporate blog!

The rumors are true: We’re launching a new blog concept. You’re probably thinking, “The words ‘new’ and ‘blog’ in the same sentence? Something doesn’t add up.” Even better—we’d be happy to prove you wrong.

How to Nail Your PR Launch — in 5 Steps

Your start-up is really taking off, and you want everyone to know about it. Of course, that calls for strong PR that generates plenty of attention.

COVID-19 and PR: The Start-ups Journalists Want to Talk to Now

COVID-19 has infected and severely impacted the economy. Many struggling companies are facing bankruptcy. But there are also winners emerging from the crisis—businesses that are benefiting from the rapid digital transformation thanks to their business models.

Three reasons why PR makes sense for startups during the summer of COVID

After the initial shock of COVID has subsided, companies and newsrooms are taking their summer break.