episode
12
narrative now by getpress
What determines whether communication is effective today—when people on Instagram, TikTok, or LinkedIn swipe past in a matter of seconds?
In this episode of narrative now, host Max speaks with Hassan Elammar, founder of growthartig. The Berlin-based growth and performance marketing agency works with brands like HelloFresh, Sixt, KoRo, yfood, and Snocks—treating social media marketing as a craft where every line, every frame, and every hook is tested.
Together, Max and Hassan look into the engine room of social ads and bridge the gap to the world of PR and communications: What can brand, comms, and PR teams learn from data-driven creation? How do you capture attention without burning out your brand? And why is performance marketing only sustainable when it integrates audience insight, strong creatives, and brand identity?
Hassan also shares what entrepreneurship has in common with competitive sports, why growthartig operates with a "zero-junior" policy, and how AI workflows, Claude, and dashboards are changing the world of performance marketing without replacing smart minds.
This episode is for CMOs, communications professionals, brand managers, founders, and decision-makers who…
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getpress GmbH
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