#01 Sarah Emmerich: LinkedIn Fame, 50k Deals & the New Power of Creators

In this episode of narrative now host Max meets one of the most prominent voices in the German creator scene: Sarah Emmerich. She is not only the founder and CEO of Emmerich Relations, Germany's first management agency for business influencers, but also a mother, speaker, and recognized as one of Business Punk's "Top 100 Minds of 2024."

Together, Sarah and Max explore the topics of visibility, self-marketing, responsibility, and the process of becoming the story yourself. The central question: Why are business creators more important than ever, especially in B2B? Sarah shares practical insights from her daily life as an agency head, entrepreneur, and LinkedIn business creator with over 50,000 followers.

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In a nutshell

Personal Brand as a Growth Driver Why a credible personal brand opens doors to valuable business contacts, partnerships, and recruiting opportunities—and how you can work on yours strategically.
B2B Influencer Marketing In B2B, it’s not just about leads; it’s primarily about trust. Learn from current case studies how business creators at the top of the funnel can help establish long-term relationships and drive strong sales.‍
Creator Webinars & Dinners as Strategic Formats Webinars and exclusive business creator dinners are more than just networking—they can be powerful tools for acquiring new clients and increasing brand awareness.‍
KPIs in B2B Influencer Marketing ROI in B2B influencer marketing isn't just measured by reach, but by the quality of leads. Find out why an investment of up to €50,000 in B2B influencer marketing can pay off quickly.
Risk Management in B2B Companies should avoid pinning their brand on a single individual to minimize risk. Sarah explains why diversification is essential for scaleups and large brands—especially in uncertain times.‍
Business Creator Summit 2024 The Business Creator Summit in Berlin is Sarah's passion project—and the go-to gathering for decision-makers who want to understand personal branding, corporate influencers, and AI in the B2B space. Grab the last remaining tickets now.

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this is for you

This episode is a must-listen for lead communicators, founders, marketers, and HR professionals at DACH scaleups who…

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want to understand why trust is the hardest currency in B2B business.
are looking for strategic alternatives to purely internal corporate influencer programs.
are interested in the right metrics (net reach) and cost structures in B2B influencer marketing.
are looking for practical strategies for brand communication and pipeline generation.
want to discuss building a personal brand in conjunction with risk mitigation and exit strategies.

get in touch

We <3 Feedback! Teile deine Learnings in den Kommentaren und lass gern eine Bewertung da. Schreib uns deine Frage – wir bringen sie in die nächste Runde!

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get more insights

Jetzt reinhören, abonnieren und keine Folge mehr verpassen! Lass dich inspirieren – für deine Personal Brand, dein Unternehmen und deine Community.

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