Lilith Brockhaus (O/WONDER): AI transformation, operating systems & what remains human

What remains of the PR job when AI can take over 70 to 80 percent of the work?

In this episode of narrative now, host Max speaks with Lilith Brockhaus, co-founder of O/Wonder. Lilith spent three years auditioning for drama schools, started using no-code automation as a student in 2017, and today runs a tech company that builds AI systems for businesses to fundamentally reorganize how they work. The special thing about this episode: Lilith and her team helped develop the AI system for getpress. Max was there for every step and can provide insight into what went well and where things got stuck.

Together, they tell the story of this transformation from the inside: from the first signaling project in sales and the data chaos that almost every established company knows, to the decision to build their own operating system. Lilith explains why "OS" is currently becoming an inflationary buzzword, how a real system is structured, and why the real work lies in explicitness: making your own knowledge and that famous gut feeling describable so that AI can learn from it.

There is also a clear message for anyone who would rather postpone their AI strategy until 2027: the gap between AI-first companies and the rest is growing faster than many would like. And a piece of advice for comms leads without a huge budget: start with a single, non-data-critical process, think it through completely, and mirror it with AI. The rest will follow as you do it.