Sofatutor-Gründer Stephan Bayer zeigt, wie Homeschooling funktioniert

Handelsblatt, 26/01/2021

Sofatutor wird gerade zum Rückgrat des Homeschoolings

GQ, 20/01/2021

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heise, 11/02/2023

Client story

»getpress has been our PR partner for over three years, significantly enhancing our visibility. Their results-oriented approach sets them apart from other agencies. Their commitment to going the extra mile in achieving our goals is truly commendable.«

Stephan Bayer, Founder sofatutor

With a user base exceeding 1.5 million, an impressive collection of over 11,000 learning videos, and 40,000 exercises, sofatutor stands as one of the most comprehensive online learning platforms in the German-speaking world. Established in 2008 by Stephan Bayer, this Berlin-based company has been at the forefront of online education in Germany. Catering to students from primary school to graduation, sofatutor's meticulously crafted learning materials align with current curricula and are prepared by subject matter experts in an age-appropriate manner.

Since 2020, we have been instrumental in driving sofatutor's press relations forward. Our strategic approach involves positioning sofatutor's founder, Stephan Bayer, as an esteemed education expert in leading media outlets, while curating engaging content for lifestyle publications to serve as informative guides in the field of education.


  • Market awareness and establishing opinion leadership
  • Expert positioning of sofatutor founder, Stephan Bayer
  • Generating leads
  • Enhancing SEO and link building efforts

Strategy / Actions

  • Engaging leading media outlets such as Zeit, FAZ, and Handelsblatt through a targeted feature piece approach
  • Utilizing expert interviews and advice-based approach to reach a wide audience via high-reach general interest media and lifestyle publications like Brigitte & Co.
  • Leveraging social media platforms, particularly LinkedIn, to amplify the brand's presence
  • Conducting two professional photo shoots to capture press-worthy photographs

Latest results

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Tim Blumenstein

PR Teamlead

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