Same same but different: We getpressis share a vision – while at the same time being a colorful bunch who don’t always agree. That can create friction, but even more so, it can spark fruitful exchange and creativity. We love that. Today, we’re introducing three team members in an interview: Niklas, Desiree, and Katharina.

Between AI tools, fast-moving news cycles, and increasingly crowded inboxes, what often makes the difference in the end is what can’t be automated: creativity, precision, and a genuine understanding of journalists. That’s exactly what Niklas, Desiree, and Katharina bring to the table – in different roles. One in PR with a strong creative drive, one in Finance with a focus on structure, and one in PR with a knack for matchmaking.

Read on.

Meet: Niklas Warneke

[he/him]

Role: PR Manager

Your working style as an emoji: 🤨🤓💡

Your hidden talent: Self-irony and not losing your sense of humor, even in difficult situations

Favorite lunch: Difficult one – because if there’s one thing I tend to forget, it’s going grocery shopping for the next day 🥲😅

getpress in three words: Teamwork is dreamwork

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Dear Niklas, forget your job title for a moment. What would your role be called if it accurately reflected everything you do at getpress?

Creative topic & journalist bloodhound

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What has been your biggest milestone at getpress so far?

(Niklas didn’t want to tell us – but we know there have been quite a few, and we’re very proud.)

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What was your biggest fail – and what did you learn from it?

I was explaining to a client how the target media list works – and accidentally shared another client’s target media list instead of theirs. Just a small fail, and everyone took it with humor. Still: Always double-check what you have open before sharing your screen.

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Looking ahead: What does the industry need right now, and what contribution would you like to make?

I think the industry needs creativity above all else. AI is making more and more tasks easier for us or even taking them off our hands completely, such as writing guest articles. But the best ideas still come from people, and I believe that will remain the case in the future. That’s why creativity will be one of the qualities that continues to make PR agencies indispensable to their clients. My contribution? AI off, brain on, and bringing creative ideas to the table 🤓

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Let’s say you guys at getpress were animals: Which one would you be and why?

I’d clearly be an elephant: calm, clever, and thick-skinned. Because PR can get pretty hectic at times, and you need to be able to let some things roll off your back.

Meet: Desiree Schäfer

[she/her]

Role: Accountant

Your working style as an emoji: 📊🔍✔️

Your hidden talent: Creating structure (and order) where there was none before

Favorite lunch: Porridge with blueberries, Skyr cream, and a little chocolate

getpress in three words: Dynamic, team spirit, innovation

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Dear Desiree, forget your job title for a moment. What would your role be called if it accurately reflected everything you do at getpress?

Guardian of the numbers & salaries 😉

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What has been your biggest milestone at getpress so far?

Creating structures that ensure accounting and payroll run efficiently and reliably.

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What was your biggest fail – and what did you learn from it?

This didn’t happen at getpress: a seemingly legitimate payment request that later turned out to be an attempted fraud. Ever since, I’ve been even more thorough when checking such transactions.

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Looking ahead: What does the industry need right now, and what contribution would you like to make?

Every company needs reliable structures behind the scenes. My contribution is to make sure the numbers remain transparent, accurate, and traceable.

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Let’s say you guys at getpress were animals: Which one would you be and why?

A bee 🐝 because I also work in a structured way, am reliable, and make sure everything runs smoothly (financially) behind the scenes.

Meet: Katharina Enbilimli

[she/her]

Role: PR Manager

Your working style as an emoji: 🤓😉☕

Your hidden talent: I can turn even complex situations into memes

Favorite lunch: Oven-roasted vegetables with feta

getpress in three words: Smart, driven, warm-hearted

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Dear Katharina, forget your job title for a moment. What would your role be called if it accurately reflected everything you do at getpress?

Topic matchmaker and persuader

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What has been your biggest milestone at getpress so far?

Understanding how to successfully pitch to major media outlets – I was so proud of my first print clipping in Stern that I showed it to the kiosk owner 😅

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What was your biggest fail – and what did you learn from it?

I reached out to an editor on Instagram with a carefully crafted pitch – and only later realized that I was logged in with my private account, where there wasn’t much information about me. Needless to say: always double-check which account you’re logged into.

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Looking ahead: What does the industry need right now, and what contribution would you like to make?

Companies need people who truly understand journalists. People who move through the world with their eyes and ears open and make the connections that matter. We also need more transparency in PR: What’s the method? What are the goals? That’s the only way PR can help companies grow.

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Let’s say you guys at getpress were animals: Which one would you be and why?

I’d be a little tit 🐦: constantly chirping away with the team, clients, and editorial offices to develop ideas and topics together. Because the best matches come from conversation – and they feel effortless.

Do you have another question for Niklas, Desiree, and Katharina? Drop it in the comments on LinkedIn!