We believe that extraordinary things can only be achieved with an extraordinary team. Of course, it’s important to recognize and celebrate the milestones of all getpressis. But we’re not big on huge egos. At getpress, we all pull together. Because great achievements usually take several minds working together rather than just one. And because team spirit is such a big part of who we are, we naturally want to introduce you to the people who keep our PR engine running.

Between AI tools, fast-paced news cycles, and increasingly overflowing inboxes, what ultimately matters is often what can’t be automated: creativity, precision, and a genuine understanding of journalists. That’s exactly what Niklas, Desiree, and Katharina bring to the table – each in their own role. One is PR with an idea-driven approach, one is Finance with a focus on structure, and one is PR with a knack for matchmaking.

Meet: Ajla Hukić

[she/her]

Role: Junior PR Manager

Your working style as an emoji: 🤠

Your hidden talent: Speaking “Swiss German” (and subtly teaching it to my teammates)

Favorite lunch: Sushi

getpress in three words: smart, strong, funny

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Ajla, forget the title in your email signature for a moment. What would your role be called if it accurately captured everything you do at getpress?

Oh wow, difficult question. I actually think our titles describe our roles pretty well. 😁 I passed the question on to one or two teammates, and apparently I’m Little Miss “we can do it all.” I think that pretty accurately reflects my attitude toward work: No matter how difficult or short-notice a goal may be, I’m convinced that we can achieve anything – basically, “head through the wall,” but with a well-thought-out approach. And so far, it’s always worked out.

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What has been your biggest milestone at getpress so far?

There are always clippings that I’m perhaps a little more excited about than others. But I never see them as my own achievements; I see them as the success of the entire team. And that’s what I’m particularly proud of: the way every single person always pulls in the same direction, supports one another wherever possible, and achieves great things together! If I had to name a personal milestone, it would therefore be the overall development I’ve gone through so far.

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What has been your biggest fail – and what did you learn from it?

Of course, I’ve had the occasional faux pas here and there. Luckily, I’ve managed to avoid any major disasters so far (– and I hope it stays that way). But probably the funniest situation happened late one Friday afternoon, when I had some news for a particular journalist and wanted to get it out just before the weekend. I was so sure the story was right up his alley. So I stubbornly called three or four times until, eventually, a man finally picked up. I launched into my pitch with everything I had and was super happy with how the conversation was going. Until the man on the other end eventually said to me: “Ms. Hukić, this all sounds really exciting. Unfortunately, I’m just the doorman…” I’ve never managed to reach the journalist to this day. So, folks, always quickly check who’s actually on the other end of the line.

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Looking ahead: What does the industry need right now, and what contribution would you like to make?

I think tech tools will become increasingly important in our industry over the coming years, too. Artificial intelligence has already become part of our everyday lives – more so for some than for others. I’m curious to see what the next few years will bring. For now, though, technology can’t hurt us: We do our jobs better than any AI, although of course AI can be a great assistant. And personally, I’m convinced that this will remain the case.

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Imagine getpress were a group of animals: Which one would you be, and why?

I’d be a fox. According to the team, I’m apparently good at observing things and can find my way out of even the most hopeless situations.

Meet: Hanna Luise Schubert

[she/her]

Role: Senior PR Team Lead

Your working style as an emoji: 💪🏻🧶

Your hidden talent: Whenever I dive into a topic, my inner fire is ignited, and I become a little expert overnight (or over two nights) – whether it’s the history of my neighborhood, different varieties of tomatoes, or filing my tax return.

Favorite lunch: Pizza

getpress in three words: girl power, team spirit, speed

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Hanna, forget the title in your email signature for a moment. What would your role be called if it accurately captured everything you do at getpress?

Phew, that’s not so easy! As a team lead, I see myself as someone who holds all the threads together – or sometimes even pulls the strings. I always have to keep the big picture in mind while still paying attention to the details. Whether it’s for our clients or my team members, I’m the first point of contact: I lend an open ear, give constructive feedback, and try to bring out the best in everyone. I also represent getpress externally, whether on sales calls, at events, with journalists, or as a speaker.

A very big part of my job is developing plans and strategies. But the best part is seeing those plans actually come to life with and through my team. I’m invested in every pitch, brainstorm ideas, cheer my team on, and celebrate every success we achieve.

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What has been your biggest milestone at getpress so far?

I especially love representing getpress at events. For example, I had the opportunity to be a speaker at the Danish Canute German Market Entry Program. Otherwise, every “small” success and every published clipping is, of course, a milestone!

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What has been your biggest fail – and what did you learn from it?

Trying to do too much at once and constantly pushing my lunch break further and further back. You really don’t work well when you’re hangry, and taking care of yourself is also important for staying mentally healthy!

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Looking ahead: What does the industry need right now, and what contribution would you like to make?

More good news and cool innovations that genuinely make a difference. I want to help give those kinds of ideas the visibility they deserve. And otherwise: More support for amazing women as they grow and develop! getpress is already doing a great job when I look at our percentage of women, including in leadership roles.

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Imagine getpress were a group of animals: Which one would you be, and why?

I’d be a big, colorful octopus. Whenever someone tells me a story, my skin shimmers. And with my eight arms, I’d finally have enough to lend a hand everywhere – whether it’s on the team event committee, setting up my LinkedIn profile, or making phone calls while doing something else on the side.

Meet: Pauline Martha Stahl

[she/her]

Role: Senior PR Consultant

Your working style as an emoji: 🧘‍♀️

Your hidden talent: Baking pizza & banana bread

Favorite lunch: Oven-roasted vegetables with feta

getpress in three words: team spirit, innovative power, adaptability

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Pauline, forget the title in your email signature for a moment. What would your role be called if it accurately captured everything you do at getpress?

I see myself as a kind of interface and mediator between journalists and innovative companies. My goal is to support both sides and make everyone happy. This includes strategy meetings and quarterly planning, plenty of phone calls and emails, but also lots of creativity – whether it’s brainstorming article ideas or writing pitches and guest articles.

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What has been your biggest milestone at getpress so far?

I feel like these moments happen so often at getpress that sometimes it feels as though I’ve been here much longer than I actually have (in a positive way). But if I had to highlight one particular moment, it would be taking responsibility for several major clients and managing them as the lead PR consultant.

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What has been your biggest fail – and what did you learn from it?

I pitched a freelance writer an interview with an expert on a particular topic because she had already written about it extensively. Her response was that she herself is considered an expert in the field and therefore didn’t need an interview with another expert. Lesson learned: Before pitching, always take another look at what the person actually does.

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Looking ahead: What does the industry need right now, and what contribution would you like to make?

It’s important that more people – not just those in the industry – understand what good PR can achieve, and that journalism and PR don’t have to work against each other but can actually benefit from one another. Our job isn’t to annoy journalists or randomly push interviews their way. Instead, we prepare relevant and exciting stories that might otherwise have gone unnoticed.

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Imagine getpress were a group of animals: Which one would you be, and why?

This question completely overwhelmed me, but my team quickly settled on the gazelle.

Do you have another question for Ajla, Hanna, or Pauline? Drop it in the comments on LinkedIn.

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