The way people find information is undergoing fundamental change. Traditional search engines are losing their exclusivity – large language models (LLMs) such as ChatGPT, Claude and Perplexity are emerging as the new AI-based response interface.

These systems no longer provide lists of links, but generate directly formulated answers – aggregated from billions of publicly accessible sources. What matters is not only whether a brand is mentioned, but also in what context, with what tone and in response to what query.

This is where GEO comes in – Generative Engine Optimisation.
The term describes the visibility and positioning of brands in AI-supported response systems. And this applies not only to tech companies, but to any organisation whose relevance takes place online – whether in the B2B, B2C or non-profit sector.

The basis for this visibility is public relations.

LLMs such as GPT-4 or Claude draw on a wide range of publicly available content when training and answering questions – including, in particular, editorial articles, press releases, specialist articles and high-quality websites.

Visibility in AI response systems is therefore not an SEO issue – it is a communication issue. And PR is the key to being systemically relevant in these new response architectures.

With our GEO Audit + AI Visibility Monitoring, we make this new dimension of brand presence measurable:

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• We analyse how, where and in what context your brand appears in LLMs such as ChatGPT, Perplexity & Co.
• We identify relevant questions (prompts), analyse competitors and derive concrete options for action.
• On request, we deliver a targeted content and PR strategy to increase your visibility in the long term.

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We translate your communication performance into AI visibility. And make visible how visible you really are.